LOVE this article posted on the Northstar website this week about tips for brands who want to leverage the (evolving) relevance of valentines day. Has a cheeky UK touch I am sure the VDay haters will love. 🙂 You can link to this as well as more great content here:
Valentine’s Day Love & Consumerism: A Match Made in Brand Heaven
Valentine’s Day is one of the most celebrated holidays around the globe, making it an attractive proposition for both brands and marketers alike. Not only is it a great opportunity for brands to increase sales, but also to enhance brand image and engage with consumers.
Why is Valentine’s Day such big business for brands?
Valentine’s Day spending has grown year-on-year in the US; in fact last year Americans spent a whopping $17.6 billion for this one day.
On average, men spend roughly twice as…
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