Valentine’s Day from a UK Consumer Culture Perspective

The Narcissistic Anthropologist

MjAxMy1lYjU4YTE4MTM2ODY5NmM1_5113bef29613f

LOVE this article posted on the Northstar website this week about tips for brands who want to leverage the (evolving) relevance of valentines day.  Has a cheeky UK touch I am sure the VDay haters will love.  🙂  You can link to this as well as more great content here:

http://www.northstarhub.com/blog/perspectives/valentines-day-love-consumerism/

Valentine’s Day Love & Consumerism: A Match Made in Brand Heaven

13 February 2013

Valentine’s Day is one of the most celebrated holidays around the globe, making it an attractive proposition for both brands and marketers alike. Not only is it a great opportunity for brands to increase sales, but also to enhance brand image and engage with consumers.

Why is Valentine’s Day such big business for brands? 

Valentine’s Day spending has grown year-on-year in the US; in fact last year Americans spent a whopping $17.6 billion for this one day.

On average, men spend roughly twice as…

View original post 926 more words

Advertisements

Join the Conversation

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s