This Valentine’s Day I was disappointed with giving the gift of a dozen beautiful red roses. I know this option would make many women happy. And for many men this gift is their get out of jail free card. But I knew what I wanted for my wife … and a dozen roses was NOT it. Continue reading Unfortunately a Dozen Roses Will Not be Good Enough this Valentine’s Day… Thanks for Nothing
LOVE this article posted on the Northstar website this week about tips for brands who want to leverage the (evolving) relevance of valentines day. Has a cheeky UK touch I am sure the VDay haters will love. 🙂 You can link to this as well as more great content here:
Valentine’s Day Love & Consumerism: A Match Made in Brand Heaven
Valentine’s Day is one of the most celebrated holidays around the globe, making it an attractive proposition for both brands and marketers alike. Not only is it a great opportunity for brands to increase sales, but also to enhance brand image and engage with consumers.
Why is Valentine’s Day such big business for brands?
Valentine’s Day spending has grown year-on-year in the US; in fact last year Americans spent a whopping $17.6 billion for this one day.
On average, men spend roughly twice as…
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